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37359 Posts in 5542 Topics by 78 Members - Latest Member: adkins September 10, 2010, 03:05:24 PM
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Author Topic: Super Bowl Ad thread  (Read 183 times)
OldGuy
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« on: January 27, 2010, 07:45:36 PM »

Can't have the Super Bowl without those high priced ads, if you see any favorites post them here.
But first some controversy.  Cheesy
Super Bowl ad shows networks favor evangelicals: Pastor
Quote
Now that CBS has a new policy allowing advocacy ads, The United Church of Christ, rebuffed when it submitted an ad in 2004 showing gay men welcome at worship, has a new question for this network and others:

Why is only one Christian viewpoint -- the Focus on the Family conservative right viewpoint (opposing gay marriage and women's reproductive rights)-- welcome on the air?

Focus on the Family will run an anti-abortion ad starring NFL-draft-bound college star Tim Tebow and his mom. I asked the UCC if they were going to jump in to run their own ad since CBS, which is notably still trying to fill ad slots, says the new policy would allow it.

No, says spokesman Rev. J. Bennett Guess, they'd rather send any millions available to relief in Haiti right now.

Guess then went on to look at the "arbitrary" way networks make decisions, he says, help foster the...

... common misunderstanding in this country that all religious people hold a monolithic view on certain issues, such as reproductive choice or same-gender marriage equality, and this is not the case...

... The UCC encountered a similar situation in early 2005 when our church sought air time on the ABC network, only to be told that ABC did not accept any religious advertising. The very next month, Focus on the Family was allowed prime time advertising on ABC's SuperNanny show.

The UCC will do advertising, on line, later this spring, but, Guess says,

Our media-buying plan, at present, does not include spending $2.5 million for a single 30-second Super Bowl ad. Our current churchwide fundraising is very much focused on recovery and longterm rebuilding efforts in Haiti.
~snip~
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Anti-antediluvian

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OldGuy
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« Reply #1 on: January 28, 2010, 07:36:08 PM »

Another controversy.
Snickers will try, try again with a Super Bowl ad
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Snickers wants to kiss and make up with Super Bowl viewers.
The candy bar maker's parent, Mars Chocolate North America, today will announce plans for the brand to return as a Super Bowl telecast advertiser — three years after it raised the wrath of gay advocates by airing a Super Bowl spot that showed two male mechanics who accidentally kiss, then react with disgust.

One thing's for certain: There won't be any men kissing men in the new ad. "No kissing at all," promises Carole Walker, vice president of integrated marketing.

She says the commercial has been tested with a focus group of more than 1,000 people and has been approved by the company's CEO. "It has nothing that the gay community would find offensive," she says.

The ad stars octogenarian actors Betty White and Abe Vigoda, with the tagline: "You're not you when you're hungry." Mars won't discuss more details.

Three years ago, the brand's Super Bowl commercial was yanked less than 24 hours after it aired. The ad and the firestorm that followed became an embarrassment.

The Super Bowl is widely viewed as the marketing world's biggest and most expensive stage. An ad scheduled to air in this year's game from Christian advocacy group Focus on the Family has stirred controversy because it alludes to the topic of abortion.

The latest move by Mars comes with its own set of risks, as its new ad will be under a microscope.

Among those watching closely will be the Gay & Lesbian Alliance Against Defamation, a group that was outspoken three years ago in its criticism of the provocative Snickers Super Bowl spot.
~snip~
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Anti-antediluvian

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AZTeacher
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« Reply #2 on: February 08, 2010, 04:43:51 AM »

I thought the Betty White/Abe Vigoda ad was OK. The Chevy Chase/Beverly DiAngelo one was better. I also liked the 'Casual Fridays' ad. Smiley

My favorite: The VW slug bug ad. Smiley We play that a LOT in our cars. Grin
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BrotherPatriot
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« Reply #3 on: February 09, 2010, 08:04:01 PM »

Nothing well ever replace the Bud frogs.
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solo
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« Reply #4 on: February 10, 2010, 11:23:21 AM »

The "E-Trade" baby is my all time favorite!  They really do a good job with that theme.

It tickles me to no end!

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« Reply #5 on: February 10, 2010, 12:43:52 PM »

I think eTrade babies are just creepy....and an idea that's been a bit overused. Smiley
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OldGuy
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« Reply #6 on: February 10, 2010, 06:21:57 PM »

I thought this one was funny, just the pint sized Polamalu was enough to make me lol.
<a href="http://www.youtube.com/watch?v=MFzIdZbypNk" target="_blank">http://www.youtube.com/watch?v=MFzIdZbypNk</a>
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Anti-antediluvian

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Capt.Herp
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« Reply #7 on: February 12, 2010, 03:44:05 PM »

I liked the Green Police ad, because that's how the enviro-nuts want the world to be.  It actually wasn't much of an exaggeration of their viewpoint.
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OldGuy
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« Reply #8 on: February 12, 2010, 03:49:27 PM »

I liked the Green Police ad, because that's how the enviro-nuts want the world to be.  It actually wasn't much of an exaggeration of their viewpoint.
Actually that one kind of gave me chills.
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Anti-antediluvian

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BrotherPatriot
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« Reply #9 on: February 13, 2010, 09:13:21 AM »

Volkswagon add with the slug bug game. The older man getting wacked down below was funny.  roflmao
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